Sears pulls from SNL, now contact J.C. Penney

Sears pulls from SNL, now contact J.C. Penney

February 21, 2013

Today, AFA received this statement from Sears regarding its recent advertising on’s “Saturday Night Live.”

“Thanks for bringing it to our attention, it wasn’t supposed to happen and we’re taking steps to make sure it doesn’t happen again. Going forward our ads will not run in this form again around SNL.”


Last Saturday night, the network aired a violent and gory segment mocking Jesus Christ (see earlier alert here). NBC publicly painted Jesus as a vengeful murderer bent on killing the Romans who crucified Him.

Sears and its subsidiary Kmart ran multiple ads on the episode. Thank you for taking action. Your efforts made the difference!

J.C. Penney also sponsored the show and has not responded to its funding of this hateful and intolerant attack on Christianity.


1. Call Penney’s headquarters at 972-431-1000 and let them know you are offended by their financial advertising support of NBC and “Saturday Night Live.” Ask them to pull all funding from the show, both broadcast and on-line.

2. Visit Penney’s Facebook page and leave this comment: 

I am offended by J.C. Penney’s funding of the anti-Christian segment on NBC’s “Saturday Night Live.” Christians deserve an apology from the company, along with a commitment to pull all funding from this program going forward.

3.Post this messge to your Twitter account 

@jcpenney Christians deserve apology from JCP for anti-Christian bigotry #jcpenney

Take Action Now  Have you signed the petition to J.C. Penney yet? Do it here! 

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